Master paid ads. Stop subsidizing algorithms.
Hands-on PPC training. Learn to set up, optimize and scale ads so you know what each euro brought in.
One campaign with everything inside cannot be optimised. This can.
Campaign runs. Money goes. Results nowhere.
Almost always the problem is structure and measurement — not a small budget.
Everything in one campaign
Can't optimize.
No negative keywords
You pay for curiosity clicks.
Conversions not tracked
Decisions by gut feel.
Broad audiences
Ads go to everyone.
One creative
Nothing to compare.
Changes every day
Algorithm never learns.
The most expensive ad is the one that doesn't sell. Budget spent, clicks up, customers nowhere.
Eight hours, five modules.
Click through the modules — the bar is drawn by real duration.
We train online or at your company, in groups of up to twelve.
How auctions, budgets and algorithms work in Google and Meta.
Not notes. Habits.
Campaign setup
Build an account with structure you can evaluate — campaign, ad set, ad, each with its own job.
Targeting and audiences
Find people ready to buy and cut those who are just browsing.
Creative and copy
Write ads that promise something specific — and know why one version works better.
Measurement and optimization
Set up conversions so you see cost per lead, not per click. And know when not to touch a campaign.
The measure is cost per lead.
We don't track reach or click-through rate. We count what one customer costs.
„I rebuilt the account after the training and cost per lead dropped by half.“
E-shop owner
„I finally know which ad earns. Before that I was just guessing.“
Managing director, services
„I wasn't using negative keywords at all. That was the most expensive mistake.“
Marketing manager
„They also taught me when not to touch a campaign. That helped most.“
Course graduate
„I rebuilt the account after the training and cost per lead dropped by half.“
E-shop owner
„I finally know which ad earns. Before that I was just guessing.“
Managing director, services
„I wasn't using negative keywords at all. That was the most expensive mistake.“
Marketing manager
„They also taught me when not to touch a campaign. That helped most.“
Course graduate
Let's agree on a date.
Tell us whether you're already running campaigns or starting fresh. We'll match content and pace to that. We'll get back within 24 hours.