Basic course
8 hours€800incl. VAT
- The syllabus on this page
- Can be split into 2 blocks of 4 hours
- In person or online
The labour office can cover the full amount.
Training · Google and Meta · Bílá Lhota
Master paid ads. Stop subsidizing algorithms.
Hands-on PPC training. Learn to set up, optimize and scale ads so you know what each euro brought in.
A structure you can actually optimise
Account
Campaign — Search SKbudget €20/day
Ad group — Custom CRM8 keywords
Ad A · Ad Btested against each other
Ad group — Service software6 keywords
One campaign with everything inside cannot be optimised. This can.
Where it gets stuck
Campaign runs. Money goes. Results nowhere.
Almost always the problem is structure and measurement — not a small budget.
Everything in one campaign
Can't optimize.
No negative keywords
You pay for curiosity clicks.
Conversions not tracked
Decisions by gut feel.
Broad audiences
Ads go to everyone.
One creative
Nothing to compare.
Changes every day
Algorithm never learns.
The most expensive ad is the one that doesn't sell. Budget spent, clicks up, customers nowhere.
Curriculum
Eight hours, five modules.
Click through the modules — the bar is drawn by real duration.
We train online or on site — individuals, small groups and whole teams.
5 modules8 h
How auctions, budgets and algorithms work in Google and Meta.
What you take away
Not notes. Habits.
01
Campaign setup
Build an account with structure you can evaluate — campaign, ad set, ad, each with its own job.
02
Targeting and audiences
Find people ready to buy and cut those who are just browsing.
03
Creative and copy
Write ads that promise something specific — and know why one version works better.
04
Measurement and optimization
Set up conversions so you see cost per lead, not per click. And know when not to touch a campaign.
Price
You know the price up front.
What the training costs and what it includes. Dates, venue and examples from your own work are settled in the offer.
Online at no extra cost. For training at your premises, travel is agreed by location.
How it works through the labour officeWhat clients say
The measure is cost per lead.
We don't track reach or click-through rate. We count what one customer costs.
„I rebuilt the account after the training and cost per lead dropped by half.“
E-shop owner
„I finally know which ad earns. Before that I was just guessing.“
Managing director, services
„I wasn't using negative keywords at all. That was the most expensive mistake.“
Marketing manager
„They also taught me when not to touch a campaign. That helped most.“
Course graduate
„I rebuilt the account after the training and cost per lead dropped by half.“
E-shop owner
„I finally know which ad earns. Before that I was just guessing.“
Managing director, services
„I wasn't using negative keywords at all. That was the most expensive mistake.“
Marketing manager
„They also taught me when not to touch a campaign. That helped most.“
Course graduate
Location
Bílá Lhota and around
The same service is offered in the neighbouring towns and in the district and regional centres.
- Population
- 1,166
- From BeCode's registered office · Brno, as the crow flies
- 60 km
- District
- Olomouc District
- Region
- Olomouc Region
Schedule that suits you
Let's agree on a date.
Tell us whether you're already running campaigns or starting fresh. We'll match content and pace to that. We'll get back within 24 hours.