Advertise where people ask.

Yes. OpenAI launched ChatGPT Ads in the US on 9 February 2026, expanded them to 31 European markets including Slovakia and Czechia on 24 August 2026, and self-service access has been open since 31 August. The account is opened with a card and a campaign can run the same day.

Only users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu are ad-free, and a Free user can opt out of ads in exchange for fewer messages. Ads are not shown to minors or in conversations about health, politics, self-harm, weapons or gambling.

There is one format: a block under the answer, visually separated and labelled as sponsored. It carries the advertiser's name, favicon, headline, description, image and destination URL. It does not alter the answer itself, and the advertiser sees neither the conversation nor any user data.

Not through keywords. You enter context hints — descriptive phrases about the topics and situations in which the product is relevant — and the system matches them against the intent of the conversation. Selection is a relevance-weighted second-price auction: a higher bid helps, but an imprecise description of the situation loses it.

Outside the US, ads for financial, healthcare and legal services are prohibited. Real estate, job listings, gambling, alcohol, tobacco, adult content, dating, counterfeits and politics are excluded everywhere. Allowed categories are household goods, local services, travel, entertainment, digital products and education.

No. The account is opened by the advertising company and goes through verification with Persona and a manual review. You then invite the agency into the account. That is why during launch we sit with you while it is opened, and take over management only in an account that stays yours.

You pay per impression (CPM) or per click (CPC). OpenAI recommends starting at 3 to 5 dollars per click. The daily budget is an average: the platform may spend twice the daily amount in a day and seven times it in a week. There are no benchmarks yet for Slovak or Czech industries, so we start with a small test.

Impressions and clicks refresh in Ads Manager roughly every 15 minutes; spend lags by 7 to 8 hours. Conversions are measured with the OpenAI Pixel, the Conversions API or an integration with a measurement partner. UTM parameters on the destination URL survive the click, so the campaign shows up in Google Analytics too.

The platform is in beta and the formats will change. The European Commission has designated ChatGPT a very large online search engine (VLOSE), so ads will end up in a public ad register. And attribution is fragile: people ask ChatGPT long before they buy, so a last-click view both under- and overstates the campaign.