SEO & Content Strategy in the city of Drevníky
Specialized approach to SEO and content marketing for companies targeting enterprise customers.
The Problem We Solve
B2B companies face unique challenges with traditional SEO and content marketing approaches:
- Generic SEO strategies that ignore complex B2B buying journeys and longer sales cycles
- Content marketing that fails to address all members of enterprise buying committees and their varied interests
- Lack of industry-specific content that builds credibility and expertise
- Difficulty measuring ROI from long-term SEO and content initiatives
- Inability to generate quality B2B leads and qualify them through content
These challenges lead to wasted content marketing investments and missed opportunities for organic growth in B2B markets.
Our Approach
Our approach to B2B SEO and content marketing is strategic and targeted, focusing on real business outcomes, not just traffic metrics:
Our Development Process:
- 1
Market & Audience Analysis
We create detailed buying committee member profiles, mapping their interests, questions, and information needs across the buying journey.
- 2
Technical SEO Audit & Optimization
We perform a comprehensive assessment of your web presence, addressing technical issues and optimizing your site structure for maximum organic visibility.
- 3
Keyword & Content Strategy
We develop a comprehensive strategy that identifies high-value opportunities and maps content types for each stage of the B2B buying journey.
- 4
Content Creation & Optimization
We produce high-quality, authoritative, conversion-focused content optimized for search intent and built around thought leadership.
- 5
Measurement, Analysis & Iteration
We continuously monitor performance, connect SEO metrics to business outcomes, and iteratively improve the strategy based on data.
Business Results
210%
Increase in organic traffic
45%
Higher conversion rate from organic search
63%
Reduction in customer acquisition cost
Our clients see significant improvements in traffic metrics but also in business metrics—higher quality leads, improved conversion, and shortened sales cycles. Our content-focused approach builds your brand as an industry leader while generating measurable growth from organic search.
Example Implementation
Content Transformation
For a B2B software services company, we transformed their SEO and content marketing from underperforming blog posts to a strategic lead generation engine:
- Developed a pillar content model focused on key problems their customers were solving
- Implemented an optimization program for in-depth case studies that appealed to both technical and business decision-makers
- Created extensive technical guides and documentation to attract technical users and influencers
- Designed a lead qualification process with content offers for each stage of the buying journey
- Integrated the content strategy with marketing automation tools for lead tracking and scoring