Keyword
The term your customers search for
A keyword is a word or phrase people type into a search engine when looking for information, a product, or a service. In SEO and advertising it is the bridge between what a customer searches for and the content you offer. Choosing the right keywords decides who reaches you.
Why keywords matter
Keywords reveal the customer’s intent. Someone typing “what is a CRM” has a different intent from someone searching “custom CRM system price”. If you build your content around the terms your customers actually use, the search engine matches it to their query more easily and sends you relevant traffic.
How to choose keywords
Start from real customer questions and from how they talk about your product. Look not only at search volume but also at intent and competition; professional SEO can help you pick the right terms. Generic terms have high volume but strong competition; more specific phrases bring fewer people, but ones who are readier to buy.
- Collect terms from customer questions, support, and the search autocomplete.
- Consider intent: is the person seeking information, comparing, or ready to buy?
- Prioritize phrases where you have a real chance against the competition.
- Assign a specific page on your site to each important term.
Not sure which terms to target?
We’ll help you with SEOFrequently asked questions
How many keywords should one page target?
Each page should target one main topic and a few related terms. Don’t try to cram everything into a single page; instead create separate pages for distinct topics and intents.
What are long-tail keywords?
They are longer, more specific phrases, such as “e-shop development for a small business”. They have lower search volume but clearer intent and weaker competition, so they often convert better.