Title tag
The page headline in results
Title tag is the HTML element that sets a page’s title. It appears as the clickable headline in search results and in the browser tab. It is one of the most important on-page factors – it tells the search engine what the page is about and at the same time persuades the user to click.
Why the title tag matters
The title tag is one of the first signals a search engine considers when assessing a page. It clearly tells the engine what topic the page covers and helps match it to the right queries. That is why it is among the strongest on-page factors.
For the user, the title tag is the first thing they see in the results. Together with the meta description, it decides whether they click the link. A clear, compelling title therefore directly affects the click-through rate.
How to write a good title tag
Place the main keyword you want to be visible for near the start of the title. The title should be telling, unique to each page, and a reasonable length so it is not cut off in the results.
Remember that you write the title tag for people as well as for the search engine. Avoid stuffing keywords and instead phrase the title so it clearly captures the page’s benefit. It is often worth adding the brand name as well.
- Place the main keyword as close to the start as possible.
- Every page should have its own unique title.
- Keep a reasonable length so the title is not cut off in the results.
- Write clearly for people, not just for the search engine.
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What is the difference between a title tag and an H1 heading?
The title tag appears in search results and the browser tab, while the H1 heading is visible on the page itself. They are often similar but need not be identical – each plays a slightly different role.
How long should a title tag be?
It should be telling enough, but not so long that the engine cuts it off. In practice, a concise title that fits the main keyword and optionally the brand name without truncation works well.
Why does Google show a different title than I set?
The engine may rewrite the title if it decides another one better captures the page content or the user’s query. A well-written, relevant title tag still raises the chance that yours is shown.