PPC
Pay-per-click advertising
PPC (Pay Per Click) is a model of paid advertising where you pay only when a user clicks your ad. It is most often associated with ads in Google search, but also on social media. Unlike SEO, it brings traffic immediately and lets you target your audience precisely.
How PPC works
In PPC advertising you do not pay for an impression, but only for a real click to your site. Advertisers compete for space in an auction in which, alongside the bid per click, the quality of the ad and the landing page also matters. As a result, it is not only the highest bidder who wins.
Speed and control are PPC’s big advantages. You can launch a campaign almost instantly, decide exactly who sees the ad and where, and adjust the budget at any time. And you can tie every dollar to a specific result.
- Search ads in Google for specific keywords.
- Ads in the display network and on partner sites.
- Social media ads targeted by interests.
- Remarketing that reaches people who already visited your site.
Why combine PPC with SEO
PPC and SEO do not compete; on the contrary, they complement each other. SEO builds long-term, unpaid traffic that grows gradually. PPC campaign management delivers results right away and is great for quickly testing keywords, seasonal promotions, or launching a new product.
With PPC it pays to track key metrics such as cost per click, click-through rate, and return on ad spend. Based on them you can optimize campaigns over time and get the most out of your budget.
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Explore our PPC servicesFrequently asked questions
What is the difference between PPC and SEO?
PPC is paid advertising that brings traffic immediately, but only while you pay. SEO builds unpaid traffic gradually, but it stays for the long term. The best results come from combining the two.
How much will PPC cost me?
You set the budget yourself and can adjust it at any time. The cost per click depends on competition in your field and the quality of the campaign. What matters is tracking how much acquiring a customer costs against what they bring you.
How quickly will PPC deliver results?
Almost immediately. Once the campaign is approved and launched, ads start showing and you can see the first clicks within a short time. To fine-tune performance, though, give the campaign time and data.