A brand starting from nothing — the shop, and the photographs it stands on
Filtering shower heads for a brand with no history — the shop, the photographs and the copy all had to exist at once.
Studio product shots. They were the only photographs the brand had — every tile on the site rests on one of them.
Starting point
A new product nobody had seen.
ZENEA had no shop for us to replace. It also had no photographs, no reviews, no traffic and no name to build on. The first customer had to believe in a product they only knew from a screen.
With a filtering shower head that is harder than with ordinary goods: the part that matters is inside and cannot be seen. Without a photograph showing what the filter catches, all that is left is a claim.
What we built
Photographs first, the shop built around them.
We shot the product on white, in a hand for scale, the gift box, the replacement filters and a bathroom still life. And the shot that sells hardest — a new filter beside one after three months of use.
The shop runs on Shopify. For a new brand with no order history that was the right call: payments, delivery and tax handling work from day one, and none of it had to be built or maintained.
The site serves the Slovak and Czech markets. The copy and photographs are the same; delivery and currency are what change.
Outcome
A brand that looks older than it is.
The catalogue was shot consistently from the start, so the shop does not read as a new project. For a product bought on trust, that is worth more than any shop feature.
The shots go on working away from the site — in advertising, on social, and in the articles written about the brand.
Key modules
Product on white
The clean shot for the catalogue, comparison sites and feeds. Without it there is no shop.
Scale in hand
The commonest question when buying blind is how big it is. A photograph answers it.
Filter after three months
A new and a used filter side by side. One frame instead of a paragraph.
Gift packaging
The seasonal shot, ready in the shop before the season arrives.
Bathroom still lifes
The product where it belongs — for banners and social.
Two markets
Slovakia and Czechia on one shop, each with its own delivery and currency.
We build e-shops to order
If a rented platform limits you more than it helps, see how we build a shop that belongs to you.
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